Every marketing director, digital marketing specialist, and social media experts knows too well that marketing workflows are equal parts science and art. By making both the right and the left sides of your brain work hard and at full potential, marketing projects and tasks can often feel like real stunts. With so many aspects and components to think about at once, just one wrong step is what can make or break a marketing campaign. However, marketing, aside from being stressful, is also a great creative energy outlet. It can be compared to a blank canvas where you can create the most remarkable campaigns, showcase your bold ideas, or brag with engaging content. However, without the right and trustworthy digital tool for managing marketing campaigns and projects, you find yourself in a situation where you are trying to recreate a masterpiece replica of Mona Lisa… but armed with a toothbrush instead.
On the other hand, a no-code project and task management tool like the Bulgarian software product Artavolo can be the driving force that transforms potential chaos into a smooth-running system. Imagine Artavolo as Mary Poppins’ magical and bottomless bag – you can find everything you need for any given situation in there. Whether you are planning your next product launch marketing campaign or you simply need a platform for organsing, tracking, and executing daily marketing tasks, Artavolo provides all the handy functionalities to transform your marketing workflow into a streamlines process. Let’s find out how exactly!
How Marketing Teams Can Optimise Workflows with Artavolo
The main job of every marketing specialist is to create an entire portfolio of marketing and advertising products with minimal effort and cost. To fully optimise this process, a universal tool for centralised management of all projects and campaigns, like Artavolo, is necessary.
Effortless management of marketing projects is crucial for achieving successful campaigns and staying ahead of competitors. Every marketing department can understand and feel this pressure. We are all familiar with this race against time when it is necessary to consistently create high-quality content while simultaneously managing multiple campaigns across various digital channels. This job often requires more focus, skills, and discipline than what circus jugglers need in their work.
And just when you are on the brink of exhaustion and burnout, here comes a completely free digital platform like Artavolo, which allows all marketing tasks to be managed and organised in one place, effortlessly, and with numerous helpful functionalities and tools at your fingertips.
Artavolo delivers far more precision with far less stress. From the brainstorming stage to the final content product, Artavolo enables the entire marketing team to track progress, meet deadlines, and collaborate more effectively.
Efficient management of marketing tasks is not just about meeting deadlines and staying within budget, however. It is mostly about focusing on the company’s larger goals and how current campaigns contribute to achieving them in the long term. Using the right tool to achieve this also leads to overall improvements in communication, collaboration, organisation, productivity, and efficiency within the company.
Key activities offered by Artavolo for achieving success and optimising workflow include:
- Task management – Breaking down large projects into smaller, manageable tasks across various boards where task distribution, progress tracking, and task execution are much simpler.
- Ready-made campaign templates – A wide variety of templates for all marketing activities, providing quick access, extensive customisation options, and a great selection of different views.
- Result analysis and reporting – Built-in tools for analysing information and results, as well as options for generating detailed reports to minimise risks and make well-informed decisions.
- Timeline management – Ensuring the timely resolutions of delays and issues and meeting deadlines with minimal stress.
- Real-time collaboration – Enhanced and timely communication between all members of the marketing team via features like comments, file sharing, chat, and options for granting limited or full access to external parties, partners, freelancers. Excellent options for monitoring remote work employees.
- Approval workflow management – Fast and easy approval of projects and budgets, along with providing feedback.
- Marketing tool integration – Connecting with a number of digital tools to store all data and information in one place.
Marketing Content Management – Content Calendar & Content Ideas Template
Some of the main challenges in managing marketing content include both the creation of high-quality, consistent material that resonates with target audiences and the measurement of its effectiveness and ROI. Many companies lack the correct tools and assess how content performs and how it resonates with users. According to a Content Marketing Institute study, nearly 60% of marketers face significant difficulties in linking ROI to specific marketing campaigns. Additionally, 44% struggle to connect the performance of specific content to broader business goals (FT Longitude).
Almost half of marketing experts conclude that they either don’t have or are not fully utilising the necessary marketing tools to create sustainable content models and systems (Content Marketing Institute). Many marketing teams find it challenging to produce, organise, and manage content calendars in a centralised environment where each team member can efficiently be assigned to and complete tasks
Artavolo offers a solution to these challenges. The platform provides free access to a ready-made content calendar template, making it easier to plan and manage various types of content, including blog articles, videos, guides, checklists, and more. The template features a table-like Grid view with columns for title, content type, outline, status, author, deadline, size, visual elements, distribution channels, publication date, and links to published content. Each base and column can be further customised to fit the specific needs of the team and the project. Artavolo’s solution ensures better task distribution, collaboration between team members, deadline management, and automated notifications for clearer accountability.
Social Media Calendar Management
Among the most serious challenges faced by marketing professionals when creating and sharing content on social media include issues like maintaining consistency in posting across different channels, analysing performance, and aligning efforts with company goals. According to this report by Research Gate, 41% of marketers find it difficult to share content across multiple channels without a well-structured calendar. Additionally, as reported by Techreport, 44% find it extremely difficult to ensure collaboration among different specialists responsible for creating social media content, which in turn leads to missed deadlines and significant losses.
Artavolo offers a solution to this problem in the form of a ready-made social media calendar template. This database includes columns for the status of the post, topic/type of post, publishing date, area, platforms/channels where it will be published, and a checklist of visual elements. Each base and column can be further customised, and automated notifications can be added for approved or completed content, upcoming deadlines, and more.
Email Marketing Management
When it comes to managing email marketing campaigns, some of the main challenges marketers face are related to content personalisation (a problem for 38% according to Campaign Monitor), audience segmentation (a problem for 42% according to Validity), and automating campaigns in a way that best fits the team's workflow and goals (a problem for 44% according to Litmus). To address these challenges, you can take advantage of the effective functionalities provided by Artavolo and its email marketing template, along with the additional customisation features. This template brings clarity to the processes of planning, creating, distributing, approving, executing, and analysing content and email marketing campaigns. Tasks can easily be distributed among different team members. Another great advantage is the integration of additional digital email marketing tools like MailChimp.
A sample template for this purpose can be created using a Kanban view, which includes statuses such as Email Inspiration, To Do, In Progress, Waiting For Final Approval, Ready to Send, Scheduled, Sent/Scheduled, Reporting. Individual information for each email can be displayed on a separate card, which includes the email's subject line and text, attached images and videos, links that will be included in the email, a checklist, etc.
Digital Campaign Management
The creation, maintenance, and measurement of the results of a marketing campaign can also be associated with a number of challenges, which can be easily solved with the help of Artavolo. According to research, the main problems that marketers face in this context are related to measuring ROI due to the lack of universal and effective digital tools for data collection and analysis (a problem for 28% according to The State of Marketing Report by HubSpot) and the effective integration of fragmented information and data from different platforms and channels in one place (a problem for 63% according to a Salesforce report).
How can Artavolo be useful in this case? The solution lies in using a template for managing digital campaigns, which offers centralised management of the various segments of each large-scale marketing campaign, as well as better organisation when working with multiple digital platforms and channels. This template is available in a Kanban view with several key columns – Campaign Overview, Website, Campaign Asset, Campaign Setup, Reporting. Each column should be filled in and updated with relevant information, including the campaign's deadlines and budget, updates, separate cards for landing pages and website banners with the option to add visual elements, descriptions, files, individual cards for related blog posts, digital ads, and social media posts with the accompanying elements, a table with monthly campaign results, etc.
Marketing Task Management
Finally, the task management template by Artavolo is highly versatile and can be used for the daily operations of any marketing department. Among its benefits, we find the opportunity to easily assign tasks to team members, monitor the progress of their execution to ensure all deadlines are met, and improved organisation and efficiency. The automated notifications guarantee that every team member is on the same page.
Once again, the Kanban view is suitable for this template, where some cards can be available for review and update by all members of the marketing department, while others can be accessible only to the specialists assigned to the specific tasks. For easier tracking of task progress and improved prioritisation, the template can contain the following cards: Cyclic, To Do, In Progress, Done. Each card should be updatable with changes to descriptions, file attachments, visual/video elements, comments, checklists, documents, links, and more.
Would you take advantage of the benefits Artavolo offers for your marketing department? In case you believe that Artavolo can bring many advantages for better organisation and increased productivity for your team, do not hesitate and get in touch with us!