Modern Technologies


Regardless of the business industry or sector, we all know very well that modern technologies are completely transforming the way work happens. This is even more true when it comes to sales teams, who are often on the front line and are the first to experience any innovation before everyone else. That is why, for every sales team, it is of great importance not only to stay up to date with the latest developments but also to know how to quickly adapt to them.

AI, chatbots, automated marketing campaigns… every day, something in the world of technology changes. Similarly, the work of sales teams is transforming daily. The days when sales professionals went door-to-door to offer goods and services, or held endless phone calls to close a deal, are long gone. Today, sales mainly happen and are facilitated in the digital space and with the help of digital tools.

Customer information and data storage systems are automated, enhanced data integration offers more information than we’ve ever had at our fingertips. AI is completely changing the way professionals and companies communicate with customers. And these are just a small part of the changes sales teams face daily and need to quickly get used to.

New Era, New Technologies, New Approaches

Sales experts work with modern technologies daily in various ways. From SaaS, through website chatbots and automated emails, to AI and social media, there are numerous tools that every expert in this field would like to have in their toolbox. CRM tools have been at the core of these professionals’ work for many years. The progress in this area now provides even more conveniences and functionalities, which everyone can benefit from and enjoy increased efficiency and productivity. Currently, almost all aspects of data collection and communication are automated.

Machine learning and AI provide an additional and significant boost for transforming sales strategies and approaches. These tools are used to analyze user behavior and emerging current trends. On the other hand, they can suggest suitable adaptations of sales strategies, such as using new channels for distributing advertising messages and communicating with customers. Moreover, these tools assist in even more effective targeting. The analyses can support a deeper and more efficient understanding of which periods are suitable for advertising campaigns and special offers, or for a better understanding of leads.

Above all, modern and innovative technologies offer opportunities for collecting and analyzing more important data and metrics, which in turn helps in making more strategic and better-informed decisions for future sales campaigns. There are also more opportunities for personalized approaches, and it is precisely the personal attitude that most customers seek and expect from brands. This respectively means increased efficiency, better performance, and greater success in closing deals.

Let’s take a look at what the research results show and how they help us interpret the significance of modern technologies:

According to Edge Linking, 74% of sales specialists who use AI tools report more successfully closed deals.

From a Reuters article, we learn that in the past year, online shopping during the holiday season increased by 4% thanks to the influence and use of AI.

According to The Wall Street Journal, the productivity of sales specialists has increased by 2% with the use of AI technologies.

Again, from Edge Linking, we learn that personalized emails lead to 6 times more sales.

Reuters informs us that during the 2024 holiday season, consumers used chatbots 42% more often.

According to Edge Linking, sales specialists who use social media significantly outperform their colleagues who do not use the popular channels.

The return on investment amounts to $8.71 for every dollar invested in CRM tools.

According to research by Softwarepath, 77% of high-performing sales projects are supported and monitored through project management tools.

From Project, we learn that improved communication between teams and specialists is due to the use of project management platforms, as 24% of teams use these platforms as their primary communication channel. Additionally, 19% of businesses use these platforms for client communication as well, thus ensuring better organization, more clarity, and transparency.

AI in Sales – What Do We Need to Know?

We cannot deny that today AI is one of the main drivers of innovation and transformation in the world of sales. This technological phenomenon is also one of the key tools for optimizing sales strategies. Thanks to AI tools, you can collect and analyze large volumes of information and data, identify certain types of consumer behavior, and outline current trends. These technologies have the capacity to assist experts and businesses in making decisions based on real research and analyzed information, thereby significantly contributing to the success of every deal and project.

AI can also be a valuable tool for analyzing and discovering leads, something that, before the emergence and spread of these technologies, was a laborious and slow process. AI analyzes information from multiple communication channels with great speed, thus identifying potential leads. AI tools are also valuable for automating numerous workflows and work procedures. This allows professionals to focus on building stronger and more meaningful relationships with clients, without having to devote precious time to routine tasks.

CRM Systems to Strengthen Customer Relationships

CRM systems are another key aspect of today’s modern technologies and the way sales teams navigate the maze of daily tasks and projects. This type of system stores all customer information and communication in a centralized manner. Thanks to them, sales teams have improved visibility of all campaigns, projects, sales, and deals. With a clearer view of each client, a more personalized approach is ensured, which, in turn, is often crowned with success. When the customer journey is thoroughly documented, specialists have the opportunity to analyze even more deeply the needs, desires, and preferences of consumer groups, as well as to more accurately target the appropriate ones.

Additionally, these systems, as well as project management platforms like Artavolo, offer numerous functionalities for automating communication both with clients and between team members. This saves time, ensures greater accuracy, and enhances efficiency. Artavolo can also be used to store all available customer information and data in one place, within a fully centralized platform and with continuous access.

Data Analytics and Your Sales Strategy

For deep insights and ideas on how to best optimize your sales efforts and ensure the highest level of efficiency, use data analytics. When you analyze data and information from a wide range of channels and sources, you can understand what is actually driving sales and where there is room for improvement.

For example, analytic tools can provide information on which products are popular among a specific demographic group or during a certain period of the year, the average size of a deal, or how long it typically takes to close a deal, among others. In this way, sales teams know exactly which tasks should be prioritized and where to invest energy and effort. All of this allows for much clearer and better-defined strategies and approaches in the future.

Optimizing the Sales Funnel

Modern technologies significantly improve and optimize the ways specialists manage the sales funnel, which represents all the stages a customer goes through in the sales process. This is crucial for increasing the effectiveness of every sales strategy.

Automation and digitalization functionalities, for instance, can help at every stage of this funnel by performing routine tasks, saving time and effort. Through these technologies, the risk of human error, subjectivity, confusion, and delays is minimized. This ensures efficiency at every stage – from lead generation to deal closure and follow-ups.

Platforms like Artavolo help not only with better monitoring and management of different projects and tasks but also in ensuring better and more efficient communication between teams and professionals. In the context of sales, for example, this can mean improved communication with marketing teams, ensuring that all marketing efforts are aligned with the goals of the sales teams.

Would you like to learn more about how Artavolo harnesses the power of innovation and can help you build more effective strategies? Don’t hesitate, get in touch with us!

​
​
​