Managing Creative Projects: Artavolo as an Assistant for Copywriters and Content Creators
In the grand scheme of human evolution, creative processes are often described as chaotic, disorganized, and even unpredictable. When we hear the word "creator," we typically associate it with individuals like Jackson Pollock, frantically splashing colorful paints across a white canvas. Or Marina Abramović, exploring the boundaries of the human mind and body in eccentric ways. And even the British performance artist Millie Brown, who... well, you can Google her art for yourself. The image of the tormented and misunderstood creator - dating back centuries and lingering through the Tumblr Girl era - suggests that impactful works are born amidst chaos, sadness, and destructiveness.
While this mythological image might appeal to many copywriters due to its enigmatic and aristocratic allure, the truth is that the modern content creator thrives not in chaos, but through clear structure. Yes, the moment of isolation may still be relevant - the natural habitat of a copywriter remains a dimly lit room, surrounded by empty coffee cups, with a blank Word document on the screen as the only source of light. However, today we have reliable companions like Artavolo - a digital solution for project and task management that brings order and structure to the whirlwind of eloquence.
In the era of digital abundance, the tasks of a content creator resemble the ancient Greek monster Hydra - every completed task seems to sprout two more in its place. What is the solution for professional wordsmiths and sentence architects when they must juggle dozens of deadlines, client and manager feedback, SEO trends, and those moments when the muse simply refuses to cooperate? The answer lies somewhere in the intertwining of creative and analytical thinking.
Sociologist Max Weber called it the rationalization of modern society. Psychologist Mihaly Csikszentmihalyi referred to it as the "flow state." We, however, call it quite simply project management. This is the organizational system that allows us to eliminate the minor distractions, tackle complex tasks, focus on what truly matters, and harness the full potential of creativity.
In this article, we will discuss how Artavolo can be an invaluable tool for every copywriter and content creator, assisting in generating brilliant ideas, facilitating collaboration and communication, and optimizing workflows. Find out how!
What Is Artavolo In the Context Of Content Workflow?
To understand what exactly Artavolo is and how it can be useful in the work of every content creator, let’s first clarify what exactly is meant by the idea of content workflow. Simply defined, a content workflow is the sequence of tasks and subtasks involved in creating a specific type of content throughout the lifecycle of a project. In the Artavolo realm, we encounter two approaches to this structured process - the one based on subtasks, perfectly represented in the Kanban view, and the one based on statuses, optimally addressed in the Grid view. It is worth mentioning that both in Kanban and Grid you can use functionalities for statuses and subtask lists. You will learn more about these two views in this guide.
It is important to note that the process of content workflow may vary depending on the type of written content - blog posts, social media posts, newsletters, case studies, etc. The good news is that Artavolo effectively accommodates all the functionalities needed for generation, development, and distribution of different types of content.
How Exactly Does Artavolo Fit Into These Workflows?
Our digital no-code database solution is designed to support the steps of creating, editing, reviewing, and publishing content through various features for generating ideas and keyword research, creating archives of data and information, collaborating and assigning tasks, sharing files, setting up content calendars, and more. In short, Artavolo enables centralized visualization, organization, and management of all tasks related to content creation. In this way, not only is the productivity and efficiency of every content creator increased, but it also guarantees meeting all deadlines and allocated budget limits, facilitates collaboration with other professionals, and utilizes the potential of automations, AI, and other useful digital tools that can be integrated into Artavolo.
What Challenges Do Copywriters Face?
The work of a copywriter and content creator is often characterized by a high workload and numerous assigments. Working on a single project is a luxury that many content writers are not familiar with. Besides the fact that projects are numerous, they are also diverse and require different types of content on various topics. Project assignments come in constantly, deadlines loom like traps, clients and managers expect original ideas and excellent results within tight timeframes. Social networks and search engines are not much of a help either, constantly churning out new trends and requirements.
57% of copywriters complain about incomplete requirements (Bloggingwizard), 40% find creating high-quality content as the main difficulty (AIMultiple), 30% struggle with communication with brands (MarketingProfs), and many specialists find it difficult to create content that stands out (Medium).
Could Artavolo be the digital assistant that can solve many of these problems? Or even all of them?
Why Do You Need a Content Management Tool like Artavolo?
According to Futuramo Blog, 79% of creative professionals use digital tools for project management. Additionally, 87% of companies believe that such tools improve the visualization and coordination of creative projects. Furthermore, a report by Grand View Research predicts that the market for project and task management platforms will grow by 15.7% over the next five years.
Task and project management solutions like Artavolo are the best choice for anyone looking to multitask efficiently and handle even the most extensive and complex projects. With Artavolo, every process and step are under control. You can easily monitor the progress of each task, meet all deadlines without fail, and maintain excellent communication with colleagues and external professionals.
In addition to coordinating and tracking tasks, Artavolo is also valuable for defining goals, assigning tasks, monitoring budgets, and collecting and analyzing the results of each campaign. By using Artavolo, you save time, money, and resources while improving the quality of your work, productivity, and consistency.
According to Narrato, 34% of content creators use automation in some form to save valuable time, generate ideas, and conduct keyword research. Data from Project shows that 58% of project managers report a positive impact of AI on the quality of all projects. With Artavolo, you can fully leverage automation and AI by integrating platforms like ChatGPT.
You will find more information about working with Artavolo in the context of digital marketing in this guide.
How to Create a Content Project Management Framework with Artavolo
If you encounter difficulties in your content creation tasks, it is a good idea to establish your own system for streamlining all workflows. Here is how Artavolo can assist in setting up a new project.
Building a Solid Foundation
Create a foundation to build upon! First, develop a clear strategy and clarify all details, such as the project’s objectives and the professionals required to accomplish them. With Artavolo, you can assign tasks in table view or Kanban, providing limited or full access to external specialists, managers, and stakeholders. By defining the strategy, it becomes easier to outline the specific tasks needed to achieve the goals. Each task can then be listed in a Grid column or a Kanban card, complete with descriptions, deadlines, assignees, visual elements, subtask lists, and more.
Defining Processes
Not all types of content require the same steps and processes. In Artavolo, you can create multiple tables and Kanban cards, each dedicated to a specific project, communication channel, brand, or type of content. You can also break down each process into individual steps - research, writing, editing, optimization, formatting, creating graphics, analyzing results, and so on. This allows you to easily track the progress of each step using Status columns or Kanban cards with drag-and-drop functionality for various subtasks. Tasks can be prioritized, reassigned to new team members, scheduled, and monitored for deadlines. Artavolo can even send automatic SMS or email updates whenever a task or project changes.
Communication
Everyone involved in a project should be able to communicate seamlessly about it. Artavolo enables this through several features, such as creating Notes, sending notifications, and initiating Discussions.
Planning
One of Artavolo’s views is the Calendar. This view not only provides quick and clear access to all tasks organized by date and deadline but also allows you to group and filter tasks, rearrange priorities, create new events, and more. Additionally, you can easily migrate data and information from your Google Calendar to Artavolo.
Guidelines
To better navigate the requirements for each project or type of content, you can create tables or cards with guidelines in Kanban or Grid view to store details about tone of voice, target audience, formatting, messaging, and similar specifications.
Creating Workflows
The core function of Artavolo focuses on creating and optimizing workflows. This can be done in your preferred view - Grid or Kanban. Both views allow you to easily coordinate all tasks and subtasks, maintain complete control at all times, prioritize tasks, anticipate risks and potential issues, and eliminate chaos in content creation.
Additional Artavolo features to aid your content creation workflow:
- Task checklists
- Ready-to-use templates
- Archives of past events and project changes
- Spell-checking tools
- Integration of various digital tools and platforms
- E-mail and SMS notifications and reminders
- Easy visualization of all tasks
- Control boards for managing functionalities
- Role-based access to content visibility
- Options for creating forms and surveys
Interested?
If you think Artavolo could be a helpful digital assistant to your work as a copywriter or content creator, get in touch with us! We will help you quickly and easily set up your new digital project management tool and unlock its full potential! The best part is that Artavolo is completely free!